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IHOP
The International House of Pancakes
Type Subsidiary
Founded 1958
Founder(s) Jerry Lapin and Al Lapin, Jr.
Headquarters Glendale, California
Key people Julia Stewart (CEO)
Thomas G. (Tom) Conforti (CFO)
Industry Restaurants
Products Breakfast foods
Pancakes • Waffles • French Toast
Lunch • Dinner • Sandwiches
Revenue $349.6 million USD (2006)[1]
Operating income $72.8 million USD (2006)[1]
Net income $44.5 million USD (2006)[1]
Employees 897 (2005)[1]
Parent DineEquity
Website IHOP.com

The International House of Pancakes (IHOP) is a United States-based restaurant chain that specializes in breakfast foods and is owned by DineEquity. While IHOP's focus is on breakfast foods such as pancakes, waffles, French toast, omelettes, and blintzes, it has evolved into also offering a menu of full course meals and a variety of desserts. As of March 31, 2008, the chain had 1,353 restaurants in 49 states, the U.S. Virgin Islands, Canada and Mexico. Currently, there is an IHOP planned to be built in Puerto Rico. 11 are corporate-owned; 157 are operated under area licenses.

Contents

History

Jerry Lapin, Al Lapin and Albert Kallis founded The International House of Pancakes in 1958 with the help of Sherwood Rosenberg. The first restaurant opened on July 7, 1958, in Toluca Lake, Los Angeles, California.[2] Since then, locations have been opened all over the United States, in the Canadian province of British Columbia and in the Mexican cities of Monterrey and Mexico City. It also announced on October 23, 2006, that it is expanding into the province of Ontario as well. IHOP is headquartered in Glendale, California. The company uses "IHOP" as its primary name, though they still use "International House of Pancakes" as a secondary name.

Service style and menu

Each table has its own sugar boat and four flavors of syrup dispensers: blueberry, boysenberry, butter pecan, and strawberry. Boysenberry is being phased out in many restaurants, replaced by plain syrup. There is also service of warm artificially maple-flavored corn syrup, brought out with every meal with pancakes/waffles. Recently, a major change was introduced in its core menu in an attempt to become more than just a breakfast restaurant. The new menu offers a diverse number of lunch and dinner entrees. Recently, Country Griddle Cakes disappeared from the menu, replaced by "Corn Cake Pancakes".

The "international" appellation of the chain derives from its three core crepe-style pancakes: "German" (served with powdered sugar and lemon butter with lemon slices), "French" (served with orange marmalade), and "Swedish" (served with lingonberries and lingonberry butter). These fruit-topped crepes are offered with an egg-and-meat plate as the "International Passport Breakfast". Menu offerings such as French toast and Belgian waffles further reinforce the international theme.[citation needed]

Promotions

Recent advertisement campaigns have featured slogans such as "Just For the Fun of It", "Why not eat breakfast for dinner tonight?", and most recently "Come hungry. Leave happy." Other ad campaigns have revolved around menu items wit Pancake Day. Since 2006, IHOP's National Pancake Day celebration has raised over $1.85 million. In 2008, over 1.5 million pancakes (12 miles high if they were stacked) were given to customers for donations.

Buyout of Applebee's

On July 16, 2007, IHOP Corp. stated its desire to acquire the bar-and-grill chain Applebee's International, Inc. in an all-cash transaction, valued at approximately US$2.1 billion. Under the deal, IHOP will pay $25.50 per share for Applebee's. IHOP stated it would franchise most of Applebee's 500 company-owned stores. Applebee's has 1,943 restaurants overall worldwide, including those operated by franchisees.[3]

With a larger than 70% vote, the company approved the takeover which was due to close on November 29, 2007. The deal beat 26 other offers to purchase the economically slumping Applebee's. A number of executives from Applebee's voted against the offer, the chain's largest individual shareholder, Applebee's director Burton "Skip" Sack plans to take IHOP to court to demand a higher amount of money to be paid to him as the purchasing price that IHOP is giving is unfair to the shareholders of Applebee's. As part of the purchase, a brand re-marketing scheme and revitalization of the Applebee's image will be undertaken.[4]

On November 29, 2007, the takeover successfully closed.[5] The corporate entity IHOP changed its name to DineEquity on May 28, 2008.[6]

References

  1. ^ a b c d Joe Bramhall. "IHOP Corp.". Hoovers. Retrieved on 2007-11-20.
  2. ^ "IHOP - History". Retrieved on 2007-03-02.
  3. ^ "IHOP to Buy Applebee's for About $1.9B".
  4. ^ "IHOP's Tall Order: Reviving Applebee's".
  5. ^ "IHOP completes purchase of Applebee's".
  6. ^ "IHOP Changes Name To DineEquity >IHP".

External links

Wikimedia Commons has media related to:
IHOP
Retrieved from "http://en.wikipedia.org/wiki/IHOP_(restaurant)"



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